If someone asked you, “hey, want to go watch the Madison Radicals?” You would probably assume you had just been invited to witness a protest on the Capitol Square. You, however, would likely be mistaken. The Madison Radicals are, in fact, Madison’s very own professional Ultimate (Frisbee) team!
Professional ultimate is in its infancy in the US, with the American Ultimate Disc League (AUDL) only in its third year, and only the second season that Madison’s team has been competing. However, as many of Smart Motor’s loyal customers, fans, employees, and followers know, we’re big fans of staying ahead of the curve and checking out the latest and greatest before others have the chance. Which is why we decided to support and sponsor these high-flying local athletes, the Madison Radicals. If you’re one of the majority in the area who have never been to, and maybe even never heard of, a Radicals game, I suggest you check it out.
For those unfamiliar with the sport of “Ultimate,” it is an amalgamation of “better-known” sports; combining elements of football, basketball, hockey and soccer with the gravity-defying, childhood toy, the flying disc. You can check out the official Ultimate page for game play, rules, and regulations. The only thing you really need to know about Radicals Ultimate is that it’s F-U-N, fun! The atmosphere at games bring together some insanely athletic players, a goofy and enthusiastic crowd, outlandish intermission entertainment, and delicious local food and drink, all at the very cool historic Breese Stevens field on East Washington Ave.
I’ve been fortunate to make several of this season’s games and neither the Radicals, nor their fans, disappoint. Well-executed offensive and defensive schemes tend to leave opponents in the proverbial dust, while a well-rounded crowd of 20-something goofballs, proud parents, and friendly local families pour on encouraging applause and chants. Several of the team’s sponsors engage the crowd with fun, between-quarters activities, including the Roman Candle’s pizza toss and the Great Dane’s costumed obstacle race. We at Smart Motors have yet to concoct an exciting halftime event, but, hey, we like suggestions.
As I mentioned, Smart Motors is not opposed to jump on an opportunity early or take a few risks once in a while, whether we’re investing in an Express Lube renovation, buying a body shop, or sponsoring a promising new sports team. Over the last 105 years, that strategy has worked out pretty well for Smart Motors. When you strive to be the biggest and best, sometimes you just have to do things that may seem a bit… well, radical!
Check out the Radical’s Facebook page to see more awesome pics!
– Matt Rice
Social Media Coordinator
Smart Motors Toyota & Scion