Hybrids offer “best value” for new-car buyers

Posted by Smart Motors | Posted in Community, Hybrids, News | Posted on 03-06-2013

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Toyota Prius tops the list, costing half as much as an average car to operate

President Obama’s Inaugural address emphasizing the importance of addressing climate change dovetails with reports of rising sales of hybrid vehicles and a recent Consumer Reports study suggesting that hybrids offer the best value for those buying a new vehicle, with the Toyota Prius ranking No. 1.

CR (Consumer Reports) estimates that the Prius costs owners 49 cents per mile — less than half the cost of operating an average car.

Americans in the heartland are keeping pace or pulling ahead of politicians and reviewers in recognizing the importance and value of conserving energy. At the Wisconsin’s oldest automotive vehicle dealer, Smart Motors, hybrids account for 40% of the dealership’s new car sales. Compare that to 2008, when only 25.2% of the dealership’s car sales came from hybrid vehicles, and their growing popularity and mainstream acceptance are clear.

“When these in-demand hybrids roll in, they almost immediately roll right out the door,” says Allen Foster, vice president/general manager of Smart Motors.

Not only do rising hybrid sales suggest the nation is ready to embrace energy-efficient products and programs, but stronger sales of cars in general and hybrids in particular are a leading indicator of our nation’s economic recovery. USA Today reports that if the industry can keep up its momentum, sales could climb back to 16 million in 2013 — on par with the best banner years of a decade ago.

“As the market begins to rebound, it’s obvious people are more aware, and are planning for the future with fuel-efficient hybrid vehicles like the Toyota Prius, Prius V, Prius C, Prius Plug-In, Camry hybrid, Highlander hybrid and Avalon hybrid” says Foster. “During the past few years, the entire auto industry saw customers scaling back on their purchases, but hybrid vehicles have always been a solid product line for us, and in 2013 it is getting even stronger.”

The demand is there to quite literally drive intense and quick sales. A $20,885 Prius C hybrid drives off the lot almost daily.

About Smart Motors: Founded in 1908, Smart Motors is one of the nation’s oldest automotive dealerships and the Midwest’s largest hybrid dealer. In Wisconsin, Smart Motors is the No. 1 volume dealer for both Toyota and Scion. In the Chicago region, Smart Motors is the No. 1 Prius, Prius c, and Prius v dealer. Located at 5901 Odana Road, in Madison, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service and sales volume. For more information visit www.smarttoyota.com

Check out this quick video of just a small sample of our hybrid inventory!

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