Falling Gas Prices – It Looks Like a Great Time to Buy a Prius!

Posted by John Dolan | Posted in Automotive, Community, Driving, Family, Hybrids, Madison, News | Posted on 04-11-2014

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Gas Prices LowBooming SUV, crossover and pickup sales can only signal one thing — low gas prices.  With average gas prices falling to below $3 per gallon according to AAA, hybrid sales have softened a bit.  Earlier this year TrueCar reported a shift in consumer car buying preferences away from hybrids and toward pickups and SUVs.   In September Prius sales were down a little more than 10 percent compared to a year ago.   Last month Prius demand was off 14 percent, as gas prices stabilized.  To boost demand hybrid sales incentives have gone up to levels equal to, or even surpassing those of their gasoline counterparts.  The average transaction price for hybrids has shrunk by $113, according to TrueCar, while the average price for gasoline vehicles has actually gone up by over $700.

 

Turn the clock back about seven years to a time when the Prius was at the ‘top of its game’ – – when demand and gas prices were high and dealer inventories were low or non-existent. NS4 captureBack then, the window sticker price was the selling price and incentives were virtually nil.  In fact, there were waiting lists for the Prius with many customers queued up for over a year waiting to take delivery.  In September 2007, the Prius sold with average incentives totaling only $91 (or about the cost of the floor mats).  Fast-forward to last month — incentives across the US for the Prius liftback averaged $2,309 per vehicle.  The fortunes of hybrid sales have always risen or fallen with the price of gasoline, so this is not particularly surprising. That falling gas prices cause consumers to tack back to larger format vehicles is nothing new.  A TrueCar analysis of current year registrations shows that full-size pickup trucks now lead sales in 34 of 50 US states with most of these states located in the South.  But,  as  Matt DiLallo of The Motley Fool pointed out in October of last year, “fracking — that process of injecting high pressure fluids into the ground in order to fracture rock and retrieve oil or natural gas in the shale regions of the Upper Midwest and Pennsylvania has also prompted an incredible demand for pickups.”   Those four-wheeled pickups are sometimes the only viable solution for workers to get to a wellhead, so it is the vehicle of necessity.  

 

Recently, West Texas Intermediate crude dropped to below $80 a barrel, the lowest level in more than two years after Saudi Arabia reduced the cost of its oil to U.S. customers.   U.S. crude imports from Saudi Arabia fell to a four-year low last month and according to FuelFix, the Saudi move is more about wanting to preserve its US market share in the face of soaring North American output.   FuelFix reports that oil “has collapsed into a bear market as leading members of the Organization of the Petroleum Exporting Countries resisted calls to cut production even amid signs of slowing global demand.”  Members of the group, which pumps about 40 percent of the world’s crude, “are engaged in an internal price war’ as they seek to defend their share of an oversupplied market”.  A US Energy Information Administration Market Prices and Uncertainty Report bears out that even as gas prices continue to slide due to robust supply and potentially weakening demand one thing is certain — these prices will remain historically volatile.  

 

Although at this point it would take a dramatic increase at the gas pump to wean some  buyers away from the larger format vehicles, this fall still looks like a great time to buy a hybrid. The third generation Toyota Prius has been on sale in its current form now since 2009 and despite help from the extended Prius family like the Prius v, Prius c and the Plug-in, sales of the traditional liftback have fallen off almost every month in 2014.  While it is still one of the best-selling Toyota models, it is obviously reaching the end of its current lifecycle.  Problem is, the next generation super-Prius won’t go into production for another year.  Therein lies the problem for Prius sales – low gas prices combined with the slack-end of a model cycle conspire to create a perfect storm for lagging hybrid demand.

 

Capture Welcome to PriusSo here’s the opportunity — slowing hybrid sales mean there are deals to be had and if you are a proactive car-buyer who wants a Prius now to prepare for the next time gas prices creep up to $4 per gallon there is no time like the present!  After all, whether gas costs $4, $3 or even $2 a gallon using less of this fossil fuel and saving money in the bargain is always a good idea!  So, if a Prius works for you (and not all of us want a SUV or a crossover), now is the time to act!

 

 

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The Toyota Prius v Puts on a More Aggressive Face for 2015

Posted by John Dolan | Posted in Automotive, Community, Driving, Family, Hybrids, Madison, News | Posted on 13-10-2014

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2015-toyota-prius-v-3The Prius v (Prius+ in Europe) is getting the first facelift since its launch in 2012.  Following a design theme that Toyota has been implementing these days, the design re-fresh will feature sharper edges for a sportier look with thinner, more aero headlights and a big-mouthed trapezoidal grille intake vent.  The result is a more aggressive face with more sharp edges than the first generation.

New LED headlamps are set in slimmer, more aero bezels with chrome and black plating.  The glossy black front grille utilizes the trapezoid shape which has become formulaic with a number of Toyota models.  This creates an overall impression of a wider front end when combined with the re-designed vertical side vents and the slim LED daytime running lights.  The rear-end gets an updated look thanks to new tail lights with red lens as opposed to the clear LED lenses from the last model.  A diffuser integrated into the rear bumper adds to the drama.

Cosmetic changes to the cabin include dark silver metallic and chrome finishes to the trim and climate controls with a new infotainment system.  Befitting an eco-vehicle like the Prius, the new Prius v toyota-prius-v-gets-an-angry-face-for-2015_1connects the driver to an assortment of fuel efficiency data and hypermiling feedback to enhance the Eco Experience.  According to the European website autoevolution.com, one such upgrade is a little game called the Eco Judge in which the driver scores points based on their eco-driving abilities.

x2015-toyota-prius-v-2.jpg.pagespeed.ic.ylTH-CIXeh (1)rearMechanically, the 2015 Prius v will be powered by the same Hybrid Synergy Drive unit as before, but with a slightly re-tuned suspension for improved ride damping quality.  The previous Prius v had road-leveling technology that automatically adjusted the car’s balance and posture to variations in the road, so the ride must be getting even cushier now.  

Prices and full specs haven’t been announced yet and Toyota hasn’t announced the exact schedule.

 

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Matt Kenseth to Visit Smart Toyota

Posted by Smart Motors | Posted in Automotive, Community, Driving, Employees, Events, Family, Madison, News, Racing | Posted on 02-07-2014

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_MG_1039Local NASCAR fans will have a rare opportunity to meet one of racing’s current superstars, as Matt Kenseth visits Smart Toyota in Madison on Monday, July 14th. As some might expect of a small-town-Wisconsin born celebrity, Matt Kenseth, NASCAR standout, makes a concerted effort to reach his hometown crowd. Originally from nearby Cambridge, WI, Kenseth has been catapulted into the national limelight through years of impressive stock car racing. Although Kenseth currently resides in North Carolina, he still finds time to make it home to see his fans, and even to do a bit of racing. Recently, Kenseth took to his former home track at the Madison International Speedway, where he wowed and pleased fans with a hometown victory in his #8 Smart Toyota Camry. He’s scheduled to man the same car at Slinger Super Speedway on July 15th, as well. Prior to his race in Slinger, Matt Kenseth has again set aside time for fans, bringing his replica Dollar General race car to Smart Toyota in Madison. Guests will be given an opportunity to meet Matt for an autograph, see his car, and even test their skills in a NASCAR simulator.

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We’re ecstatic about the visit, as I’m sure many fans are, and are eager to see Kenseth’s replica race car, the NASCAR simulator, racing memorabilia, and Matt himself. The event is open to the public between 6 and 8 pm Monday evening, and guests interested in an autograph will be permitted after receiving a wristband, which will be distributed starting at 5pm. With opportunities to see and experience much of Kenseth’s racing world, this should prove to be an exciting evening for all in attendance.

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Some of the Smart Motors staff were on hand for Matt Kenseth’s recent victory at Madison Int’l Speedway

 

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It’s Tradition To Be A Bit Radical

Posted by Smart Motors | Posted in Community, Events, Family, Madison, News | Posted on 26-06-2014

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If someone asked you, “hey, want to go watch the Madison Radicals?” You would probably assume you had just been invited to witness a protest on the Capitol Square. You, however, would likely be mistaken. The Madison Radicals are, in fact, Madison’s very own professional Ultimate (Frisbee) team!RadFans

Professional ultimate is in its infancy in the US, with the American Ultimate Disc League (AUDL) only in its third year, and only the second season that Madison’s team has been competing. However, as many of Smart Motor’s loyal customers, fans, employees, and followers know, we’re big fans of staying ahead of the curve and checking out the latest and greatest before others have the chance. Which is why we decided to support and sponsor these high-flying local athletes, the Madison Radicals. If you’re one of the majority in the area who have never been to, and maybe even never heard of, a Radicals game, I suggest you check it out.LayoutBid

For those unfamiliar with the sport of “Ultimate,” it is an amalgamation of “better-known” sports; combining elements of football, basketball, hockey and soccer with the gravity-defying, childhood toy, the flying disc. You can check out the official Ultimate page for game play, rules, and regulations. The only thing you really need to know about Radicals Ultimate is that it’s F-U-N, fun! The atmosphere at games bring together some insanely athletic players, a goofy and enthusiastic crowd, outlandish intermission entertainment, and delicious local food and drink, all at the very cool historic Breese Stevens field on East Washington Ave.

SkyVSchillI’ve been fortunate to make several of this season’s games and neither the Radicals, nor their fans, disappoint. Well-executed offensive and defensive schemes tend to leave opponents in the proverbial dust, while a well-rounded crowd of 20-something goofballs, proud parents, and friendly local families pour on encouraging applause and chants. Several of the team’s sponsors engage the crowd with fun, between-quarters activities, including the Roman Candle’s pizza toss and the Great Dane’s costumed obstacle race. We at Smart Motors have yet to concoct an exciting halftime event, but, hey, we like suggestions.

As I mentioned, Smart Motors is not opposed to jump on an opportunity early or take a few risks once in a while, whether we’re investing in an Express Lube renovation, buying a body shop, or sponsoring a promising new sports team. Over the last 105 years, that strategy has worked out pretty well for Smart Motors. When you strive to be the biggest and best, sometimes you just have to do things that may seem a bit… well, radical!TeamNFans

 

Check out the Radical’s Facebook page to see more awesome pics!

 

 

– Matt Rice

Social Media Coordinator

Smart Motors Toyota & Scion

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Supporting Girls On The Run

Posted by Smart Motors | Posted in Community, Employees, Events, Health, Madison, News, Youth | Posted on 16-06-2014

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Two of our own employees take part in the 5k run

Recently, on Sunday, June 8, we proudly sponsored an event that aims to educate and empower young girls; Girls on the Run. This growing organization offers opportunities for young girls to learn about themselves and each other, gain mental, emotional, and physical health, as well as give back through a community project. A 10-week course of training, learning, and growing culminates in a fun 5K run, like the event this last weekend.

Representing Smart Motors at the event were employees Celia Kaiser and Nancy Lorrig. Both women ran the 5K race in support of local girls. Celia was impressed by “all of the support from families and friends that were there.” With nearly 900 girls participating, and nearly every Madison area elementary school represented, there was certainly an excellent turnout. “I was shocked by how many spectators there were,” said Celia. Our Scion Manager, Donnie Taylor, who was at the event to cheer on and support his daughter, expressed similar sentiment, saying, “ I was surprised by the number of people!”

The opportunity to support this event and organization is important to the success of our business, and other local businesses. Like many local, family owned businesses, we measure our success not only by our income or ability to grow, but also by the impact that we have in our community.  One of the tenants of the GOTR curriculum is “My community begins with me,” which we at Smart Motors certainly relate to.  Supporting organizations that can enhance the health and education of our local youth is an opportunity for us to contribute to our vibrant and welcoming community.

– Matt Rice

Social Media Coordinator

Smart Motors Toyota & Scion

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Smiles abound at Youth Triathlon

Posted by Smart Motors | Posted in Community, Events, Madison, News | Posted on 11-06-2014

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waunakee 2014 little boy finishersThere are few greater things than putting a smile on a satisfied customer’s face, and we at Smart Motors strive to do that hundreds of times a day through our Toyota service department, new and used car sales, and at Ball Body Shop. One of the few exceptions, though, would be helping to put smiles on children’s faces, which is something that we also love to do. This year, we’ve partnered with an awesome local organization, Tri 4 Schools, who organizes youth triathlons, fun-runs, and even fun training courses to help promote physical activity among local kids. This partnership is a fantastic way for us to give back to the local community, and provides some especially great smile-inducing moments.

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On Saturday May 3rd, Tri 4 Schools held its first youth triathlon of the season at Waunakee High School. This year’s event sold out, at 500 students ages 3-14 who competed in three different levels of racing. The exceptional turnout of athletes was matched by the enthusiastic support of friends, family, and community, including over 100 volunteers who helped cheer on and support racers, and kept the whole event fun and safe. The cool May morning brought some stiff winds that undoubtedly challenged the racers, but failed to deter anyone’s high spirits or infectious grins.

 

Through swimming, biking, and running it was obvious that both first-time and experienced racers alike enjoyed the camaraderie and light-hearted competition among friends and peers. I was especially impressed by the enthusiastic complements that the volunteers, parents, and other spectators had for all the participants. Congratulations for a job-well-done were in abundance and the radiant smiles of all in attendance made the collective pride the racers had for themselves and others, quite apparent.

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Not only was the Waunakee Youth Triathlon a fun, enjoyable event, but also proved successful for Tri 4 Schools, who raised nearly $12,000 at this year’s race. Tri 4 Schools commits money from race registrations back to local schools, who in-turn, invest the money in physical education curriculum, equipment, and other materials.

Opportunities to work with forward thinking local organizations like Tri 4 Schools are a great way to give back to a community that has supported the Smart Motors family for over 100 years, and we’re grateful to be a part of their efforts. Being witness to these young students’ perseverance and success is an excellent reminder to try our best in all we do. We’re committed to staying active in our community, and committed to providing our friends, guests, and customers the outstanding service they deserve and have come to expect from us.

 

 

The next Tri 4 Schools youth Triathlon will be in Middleton on Saturday, August 16, and we can’t wait!!!

To register for upcoming events, volunteer, or just learn more about Tri 4 Schools, visit their website – http://www.tri4schools.com/

 

waunakee finisher trophyIMG_0289IMG_0294waunakee 2014 smiling finishers

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New Silicon Carbide Semi-Conductors Could Boost the Efficiency of Toyota’s Hybrids By Up to Ten Percent

Posted by John Dolan | Posted in Automotive, Community, Driving, Hybrids, News | Posted on 20-05-2014

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In the spirit of one of Toyota’s vital principles, Kaizen (Continuous Improvement) the company has developed a new semiconductor it says can boost fuel efficiency in hybrid cars such as the Prius by up to 10 percent.

The world’s largest manufacturer of gasoline-electric cars with it’s relentless efficiency improvements aims to extend its lead in hybrid technology.  This particular advancement, which was developed with Toyota’s in-house technology partner Denso, is focused on the semiconductors that manage the flow of electricity through the power control unit (PCU) that integrates a hybrid’s battery, motor and generator.  The new semiconductors utilize only a tenth of the energy that today’s chips gobble up and enable the PCU to be 80 percent smaller, according to Toyota’s press release.

The technology has the potential to deliver a ten percent increase in fuel efficiency because less energy is lost when the battery powers the car’s electric motor or when regenerative braking recharges the battery.  Better internal combustion engines (ICEs), traction batteries and aerodynamics are a key part of Toyota’s plans for future hybrids, including the next generation Prius.  But the company has targeted the performance of these power-hungry PCU chips that also sap energy.

Although Toyota still has a commanding sales lead in the hybrid segment, especially with the pioneering segment-leading Prius, competition had gotten keener and the world’s largest producer has been ramping up research on ways to squeeze out better mpg.  “We are aiming for great improvement in fuel economy and miniaturization, says Kimimori Hamada, the project manager of Toyota’s electronics development division.

Toyota opened a vast semiconductor development center at its Hirose plant in Toyota City last year to expand this new technology.  That facility already makes semiconductors for Toyota’s existing hybrid systems.  Toyota has historically developed hybrid technology and components in-house, starting with the development of the first-generation Prius which began in 1993 and the car company holds over two  thousand of patents on hybrid systems and components.

Toyota’s new approach with semiconductors is to use silicon carbide (SiC), instead of simply silicon, to make the semiconductor wafers.  Silicon carbide wafers have a few distinct advantages.  Just as an internal combustion engine experiences ineffiency due to heat loss, whenever energy (in this case current) passes through the PCU semiconductor, power is lost as heat.  In fact, Toyota says, semiconductors account for about 20 percent of all power loss in hybrid systems.

toyotadeveloSilicon carbide semiconductors experience only a tenth of the energy loss of the silicon-based chips in use today.  Also, Toyota engineers say that silicon carbide semiconductors can switch on and off at much higher frequencies.  That makes them more efficient and obviates the need for space-clogging coils and capacitors that are used in PCUs to temporarily store power.  Capacitors and coils take up about 40 percent of the space in a typical PCU.  Because fewer of these components are needed with silicon carbide semiconductors, the overall size and weight of the PCU can be made 80 percent smaller.  The new PCU is about the size of a shoe box.  The new silicon carbide semiconductors will be applicable to hybrid, all-electric or fuel cell power trains and can be mated to lithium ion or nickel-metal hydride batteries according to Toyota’s press release.

Toyota’s next generation Prius is already expected to see a 10 percent improvement in efficiency compared to the current model, with a touted fuel economy just above 55 mpg.  The new semiconductors have not been confirmed for the next Prius, though Toyota does say it intends to “boost development activities” so that it can implement the technology sooner, not later.  Each Prius generation has come with a 10 percent improvement in fuel efficiency over the outgoing model and the next Prius will surely benefit from this.  Add the fact that Toyota is also developing new, highly efficient gasoline engines that achieve an amazing thermal efficiency and fuel efficiency improvements of at least 10 percent and you can count on the the next Prius being the most efficient hybrid so far.

  Sources: Toyota Pressroom, Toyota GB, Automotive News, autorevolution.com, greencarreport

 

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Toyota President’s Award

Posted by Smart Motors | Posted in Automotive, Awards, Car Care, Car Maintenance, Community, Employees, Madison, News | Posted on 23-04-2014

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Toyota’s President’s Award is a highly regarded distinction that is bestowed upon dealerships who excel in all facets of their operations.IMG_0675

Recognition as a President’s Award winner signifies that a dealership has shown not just high sales performance, but has provided outstanding customer service throughout sales and service transactions. These Award winning dealerships display high service retention rates and employ a variety of Toyota Certified staff among their sales and service representatives. We at Smart Motors have recently been awarded the Toyota’s President’s Award for 2013.

 

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Smart Toyota has earned the prestigious President’s Award seven years in a row since 2007. What does that mean to the average shopper looking for a new vehicle or service center? It means that our customers are happy customers! We’ve met and exceeded expectations far more often than not, and have given thousands of customers good reason to return to our business. The award shows that our staff is knowledgeable and friendly and that, company wide, our commitment to customer satisfaction continues through the life of a customer’s vehicle, not the length of their visit.

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Getting to know Gompo

Posted by Smart Motors | Posted in Community, Family, Madison, News | Posted on 21-01-2014

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Through a connection with local organization, Chenrezig Fund, we have been able to support a young boy in India, and help provide him with necessary education.

Our young friend’s name is Gompo Dorjee, a ten year old Tibetan boy who lives in Delhi India. The youngest of three, Gompo has followed his two older brothers to the Tibetan Children’s Home where he is learning Tibetan, as well as Hindi and English. We have exchanged some correspondence with Gompo and it is obvious that he is a good spirited young man who enjoys the company of his brothers and friends at the school. Below is a Christmas message he sent us, as well as some photos. We look forward to hearing more from Gompo and to learn about his progress in school.

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Dear Sponsor,

Tashi Delek! How are you? Hope you are fine there. Here I am also fine and doing my studies well. One final exam is finished now and I am going to class 5. I am very happy because Christmas day is coming near I hope you also [are happy]. In our Hostel I had two best friends. We always play football because I love to play football and my favorite color is green and blue. How’s weather there? Here lots of cold and I am very lucky that I had got such a father like you. I will never forget your support. Lastly I will pray for your long life and may all your dreams come true. Wishing you a merry Christmas and happy new year.

Your Son,

Gompo Dorjee

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Toyota FCV Fuel Cell Concept Moves Ahead

Posted by John Dolan | Posted in Automotive, Community, Driving, Events, Hybrids, News | Posted on 09-12-2013

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The annual Tokyo Auto Show is known for its edgy concept cars, but this year the show featured a ‘radical’ technology from Toyota that is scheduled to go into global production in 2015 — the Toyota Fuel Cell Vehicle (FCV) Concept.  

 

Although there have been reports that those of us in the United States won’t see it until much later, Toyota has hinted that it may make the FCV available in select regions of the country beginning in 2015.  The absence of a developed hydrogen fueling infrastructure here in the US remains a huge obstacle to adoption of this technology.  Yet, Toyota says it expects to sell a production vehicle based on the FCV in the United States, targeting areas where hydrogen fueling is available.  In all likelihood that means California where 10 of the nation’s 28 or so public hydrogen fuel stations exist.  Further, the California Fuel Cell Partnership has an action plan in place to develop 46 retail hydrogen fueling stations in six key California communities at a cost of about $180 million over the next four years; $60 million will come from industry and $120 million from government.

 

According to Catherine Dunwoody, CaFCP’s Executive Director, fuel cell vehicles are coming to California and the infra-structure needs to be in place, “By 2017, automotive manufacturers plan to place 50,000 zero-emission fuel cell vehicles in customer hands.  FCVs will provide the performance, durability, driving range, and comfort that customers want, and meet the nation’s need for a domestic fuel that is better for the environment”.  No one expects anything like this to happen over night, but the bottom line is that the funds have been allocated for more stations and there is a plan in place with future funding.  This funding is being justified by future demand allowing for additional expansion of H2 stations to meet the potential mass adoption of hydrogen-based vehicles.

 

Utilities in Japan have already started putting in more stations as part of a pilot program co-sponsored by Toyota.  For this reason, Toyota will initially launch the FCV in four Japanese cities — Tokyo, Chukyo, Kansai and Fukuoka during 2015.  From there it will come to Europe next, where there is a more developed H2 fueling network and to California and then possibly, Hawaii after that, targeting areas where hydrogen fueling is available.

Toyota is serious about hydrogen fuel cell cars and the development of its technology began in 1993 concurrent with the research and development on the Prius.  When Toyota

Rearfirst launched the gas-electric hybrid which has since become the industry standard, the response from the auto industry and mainstream America was pretty skeptical.  Through relentless engineering and continuous improvement and a solid three generations of the model, Toyota developed the Prius brand into a hybrid standard.  This is the company’s plan with hydrogen fuel cell vehicles.

 

 

Fuel cell cars are basically extended-range electric cars — only a hydrogen-powered fuel cell stack serves as the range extender instead of a conventional internal combustion engine as in the Chevy Volt.  Toyota believes that this is the best solution to meet the future challenges of dwindling energy sources and increasing emissions.  A fuel cell vehicle produces zero emissions during operation and hydrogen is one of the more abundant elements around, although it needs to be extracted (separated) from others (such as H2O).  The hydrogen isolation process can be driven by energy sources such as natural gas, but solar energy would have the least environmental impact.  A hydrogen station, a storage or filling station for hydrogen, could be located along a road on the hydrogen highway, or in the home as part of the distributed generation resources concept.  A hydrogen highway is a chain of hydrogen-equipped filling stations and other infrastructure along a road or highway, such as the one the California Fuel Cell Partnership is developing.  Ultimately, a hydrogen highway would link states and countries.  Italy and Germany are collaborating to build a hydrogen highway between Mantova (Italy) and Munich (Germany).

 

 

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The Toyota FCV Concept that is making the rounds on the auto show circuit this season features it’s own fuel cell stack and a pair of high-pressure hydrogen tanks.  It is roughly the size of a Camry and has a range of around 310 miles per hydrogen fill-up.  Once the fuel stacks are depleted, it takes just three minutes to refuel.  Toyota says the FCV would also be capable of powering the average Japanese home for more than a week using the same amount of hydrogen.  Toyota is keen on developing home and even neighborhood fuel cell power in Japan where there has been a series of recent natural disasters.

 

According to a Toyota press release, the fuel cell stack of the FCV develops a peak power output of around 100 kilowatts

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(134 horsepower) but there is no mention of the output of the electric traction motors onboard the vehicle.  Toyota did mention that the FCV concept is equipped with a high-efficiency boost converter, which increases the voltage so the size of the electric motor  and the number of fuel cells could be reduced.  The result is a smaller system offering enhanced performance at reduced cost.  We can expect a top speed for the FCV to be at or just above 98 mph which was the top-end for the fuel cell Highlander test vehicle that successfully completed cold-weather testing during the 2,700 mile ALCAN Highway testing in 2007.  The 100kW output of the new FCV is more than twice that of the 2007 Highlander FCHV demonstration vehicle.  Although the fuel cell can deliver sustained power of 100 kilowatts, power delivery to the electric motor driving the front wheels is buffered through a lithium battery pack located under the specially designed body.  This allows the vehicle controller to alter power output quickly in response to acceleration and braking.

 

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The exterior styling of the FCV takes its design cues, says Toyota, from the operation of a fuel cell— conveying “the air-to-

water transformation (in fuel cells) with its flowing-liquid door profile and wave-motif fuel cap.”  The air and water themes are everywhere.  The large-mouth grille design typical of Toyotas these days, is beyond prominent on the FCV and symbolizes “taking in air”.  There are Prius cues in the roofline with a “floating roof” effect.  The FCV’s rear continues the “flowing water” theme and looks a little like the stern of a catamaran “emitting water” in its wake.  Even the color hints of water and air.

 

Toyota marketing executives are debating whether to include the upcoming fuel cell sedan into the Prius family.  The name “Prius” is loaded with marketing weight for both Toyota and its many customers.  The Prius is already a successful sub-brand with four models.  The “Hybrid Synergy Drive” power train branding will eventually be applied to every Toyota and Lexus.  More importantly, as a Toyota engineer mentioned nearly a decade ago at a training session prior to the launch of the Gen ll Prius, “Down the road, all we have to do with Hybrid Synergy Drive is take out the ICE (internal combustion engine) and replace it with a fuel stack and hydrogen fuel tanks and we have a fuel cell vehicle!”  Although not that simple, a fuel cell vehicle would fit right in with the rest of the family!

 

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