Posted by Smart Motors | Posted in News | Posted on 24-07-2013
It’s been two years since Smart Motors held its Hybrids On Parade (HOP) event here in Madison, Wisconsin, a showcase of over 200 hybrid and electric vehicles from 10 different states. The parade of vehicles set a Guinness World Record, which is still held today. The HOP event, along with many other hybrid vehicle-focused events, have both garnered interest in, and promoted the benefits of, these alternative fuel vehicles here in Madison. In our own backyard, as well as across the U.S., more and more consumers are educating themselves about, and ultimately choosing, these hybrid and electric vehicles.
In the years since the HOP event, hybrid and electric vehicles have grown steadily in U.S. market share, reaching 3.1 % of total vehicles, which was up over 40% from the previous year, according to Experian.com. Another reflection of America’s increasing affinity for adopting these alternative vehicles is the recent milestone of 3 million Toyota Prius’ sold, which occurred earlier this Summer. You need only look back a mere decade at the availability of hybrid and electric vehicles to see that we, collectively, have begun to embrace these new technologies. When the Prius hit the U.S. market in 2000, it was one of only two (Honda Insight) hybrid vehicles readily available. Today, nearly every major auto manufacturer offers hybrid technology; from entry-level brands like Kia, to premium luxury brands, including Porsche. Toyota alone now offers 8 hybrid or electric vehicles, including the brand new RAV4 EV (currently available in California only).
Here in Madison, the hybrid revolution presses on, with hybrids making up for a growing percentage of new car sales, and EV infrastructure improvements popping up all over town.
Our local utilities provider, Madison Gas & Electric, has gone so far as to install 26 EV charging stations across the community, making it easier for EV owners to stay fueled up, and making the choice to go electric that much more practical. (Check out the StoryBridge link below for a cool video)
On the anniversary of 2010’s Hybrids On Parade event, we’d like to extend a big thanks and congratulations to those who participated. Let’s continue to cultivate the growing hybrid and electric vehicle culture in our communities and beyond. Here’s to a cleaner, quieter, hybrid-filled future!